Running a programme · For a brand's operations team
Running a rewards programme
A label earns what its batch's campaign says, or nothing. The money moves on your own payment account, and every rule that stops it is a hold a person can release, not a silent rejection.
Campaigns #
A campaign is the offer: points or cashback, the amount per scan, a start and end, a budget, and an optional hold. A batch is attached to at most one campaign, and moving a batch between campaigns is one transaction, so a batch is never left with no campaign.
Only a batch made on the rewards line can carry a campaign. An authenticity batch — single or dual — cannot, and the batch picker says why. Inside a rewards batch, only a code the buyer had to reach earns: the hidden code under the panel or the reward QR inside the pack.
Budgets #
The budget is computed from the claims, never stored as a counter, so it cannot drift from the ledger. At 80% and at 100% of a budget the brand is emailed. Once it is spent the claim card is not shown at all — nobody is offered what is gone — and two scans racing for the last of it cannot both earn.
Caps and holds #
Claims and cashback per member, and total spend per brand, are capped over rolling 24 hours, and a burst from one phone or across brands is flagged. A claim that breaks a rule is held, not rejected: the money stops before it leaves, and a person releases or rejects it. Automatically rejecting a real electrician is worse than a queue.
PAN and TDS under section 194R #
A channel reward is a benefit given in the course of business. Once a member's successful payouts cross the section 194R threshold in a financial year, a PAN is required before the next payout, and it is stored encrypted and visible only to the brand that collected it. The console exports a TDS file per financial year for your finance team.
Payouts on your own gateway #
Each brand connects its own Razorpay X or Cashfree account. AVRA holds no float and is not in the money's path; a payout's final state comes from the gateway's signed webhook, not from polling. Payout credentials are encrypted per brand and cannot be read back, by anyone, including us.
A per-payout fee appears on your monthly usage invoice (or your label partner's, if it pays for your account); your money itself never passes through AVRA.
What the member is told #
Every credit, hold, voucher, payout and failure is a WhatsApp message from AVRA's number, on a Meta-approved template — see the message templates.
Last reviewed 19 Oct 2026 · Something wrong? connect@avrascan.com