Solutions · Auto parts & lubricants
A mechanic fits what they trust, and a fake filter looks exactly like yours until it fails.
A coupon under the cap or inside the pack: the mechanic scans it, the cashback reaches their UPI, and the same code proves the part is yours.
What a fake costs you here
22% of auto parts perceived as counterfeit; OEMs estimate about 15% of the market.
Source: ASPA–CRISIL, State of Counterfeiting in India 2025
46% of counterfeit purchases happened through local repair shops and garages.
Source: ASPA–CRISIL, State of Counterfeiting in India 2025
Only 28% of buyers check a hologram or QR today — the mechanic is paid to be the one who does.
Source: ASPA–CRISIL, State of Counterfeiting in India 2025
ASPA–CRISIL surveyed 1,639 consumers across India; these are their answers, not seizure data.
Who scans, in order
The people who handle it: mechanic, garage owner, fitter, retailer, distributor.
01
Retailer
checks the shelf code before stocking
02
Mechanic
scans the hidden code and is paid
03
Garage owner
sees which parts were genuine
04
Vehicle owner
checks the shelf code
The regulation
None. No QR mandate exists for auto parts. MoRTH's microdot rule (G.S.R. 935(E), December 2019) only says that a maker who chooses to apply microdots must follow AIS-155 — it mandates nothing. Everything in this segment is voluntary, which means the case is commercial, not compliance.
What we would print
The shelf code on the MRP label or the printed carton; the reward code under the cap or inside the box. Dual Code as standard: the outside code for the buyer, the hidden code for the mechanic. Tamper-evidence, where the brand wants it, comes from the label stock or the cap seal — a hologram is one option, a destructible face stock another.
What each substrate can carry, and where a format cannot hide a second code: the substrate table.
How it runs
AVRA Rewards, with AVRA Verify underneath it.
AVRA Rewards: Channel Incentives
The mechanic decides which part goes into the vehicle, so the mechanic is the person a reward has to reach. AVRA Rewards pays per unit, to the person holding it. The reward sits behind a second factor the buyer had to physically reach — a code under a scratch panel, or a second QR inside the pack — so it cannot be claimed off a shelf. One phone is one identity across every brand on the platform; a wallet is per brand. Campaigns carry their own rate, window and budget, and the budget is checked under a lock at the moment of claim. Payouts run on the brand’s own Razorpay X or Cashfree account, so AVRA never holds the brand’s reward money.
How AVRA Rewards works →AVRA Verify: Product Authentication
AVRA Verify puts a unique, single-use code on every unit a brand ships, printed into whatever it already buys — a label, a carton, a pouch, a sleeve — by its own printer. The code is ten characters from a 31-character alphabet with no lookalikes — roughly 8 × 10¹⁴ possibilities — so it cannot be guessed. It is dead when it is printed and only starts answering when the print run passes QC and the batch is activated, which is why a leaked print file or a press overrun verifies nothing. A consumer opens the camera, scans, and reads a plain verdict in under two seconds with no app and no login. Where the pack can hide a second code there are two: a shelf code anyone can check before buying, and a hidden code — under a scratch panel, a cap seal, a carton flap or the inside web of a pouch — that only the buyer can reach.
How AVRA Verify works →The objection you have
“Gulf, Servo and HP already run mechanic apps. Why would a mechanic use one more?”
They would not, and that is the point: there is no app. The claim happens in the browser the camera opened, with a phone number and an OTP. The programmes you are comparing against each require an install, which is why their reach stops at the mechanics who bothered.
Where to start
Not the majors — they run in-house or agency programmes already. Start with a mid-size lubricant blender, or a filter, bearing, brake-part or battery brand, on one high-value SKU.
It is normal here
Gulf Master Scan (10 lakh+ installs), Servo Rewards (“coupons available inside cap”), HP Lubricants, Veedol, Valvoline, TotalEnergies, Exide, Hero's “Asli Hero” (authentication and rewards on one code), UNO Minda, Timken, Eicher, Maruti Scan & Assure.
Source: Google Play listings, observed 17 Sep 2026
Print one batch and scan it yourself.
The fastest way to judge this is a sheet of real labels and a phone.
Trust, made visible.