A genuine-or-fake answer from any phone camera, with no app to install.
- Each scan returns a verdict — GENUINE, VALID, SCANNED BEFORE, NO MATCH, RECALLED, or We can't verify this code — plus a few line-specific answers
How it works
Serialised security labels
Every pack can prove it is GENUINE.
Your printer adds a unique AVRA code to the label, carton or pouch you already buy. Any phone camera reads it — no app — and the pack answers in one word.
- No app to install
- Printed by your existing printer
- Your data stays yours
YOUR BRAND
Scan to verify
Scan to verifyScan logged · PuneYour dashboard · sample
YOUR BRAND
Open “avrascan.com”avrascan.com/s/7XK2M9PQ4R
Point the camera at the code
Your BrandSample
GENUINE
This code was issued by AVRA, its batch was activated after printing QC, and this scan is within the number of verifications its batch allows.
- Code
- 7XK2 M9PQ 4R
- Brand
- Your Brand
- Product
- Engine Oil 4T · 1 L
Thank you for buying genuine. Questions? Call our care line.— Your Brand
Authorised by Your Brand · Authenticity partner: your print partner · Secured by AVRA
First scan: GENUINE. This code was issued by AVRA, its batch was activated after printing QC, and this scan is within the number of verifications its batch allows.
- No app needed
- Works with any phone camera
- A different code on every unit
- Labels, cartons, pouches, foil
- Every scan lands on your dashboard
Try it now
Check a real label, right here.
This is a live AVRA code. Point your phone camera at it, or type the code printed under the QR on any AVRA label. The answer comes from the same server a label in a shop talks to — nothing is staged.
AVRA SAMPLE LABELS · SET 1
The code under the scratch panel, or the one printed beside the QR.
No label in hand? Try the demo label
How it works
Print it. Scan it. Know.
Print
Your printer adds a unique code to the artwork, in the same pass they were already running. Nothing changes on your packing line.
Scan
The buyer points any phone camera at the pack. No app, no scanner, no sign-up. The page loads on a cheap Android on 3G.
Know
The pack answers in one word. You see every scan on your dashboard and, on the Insights plan, an alert when one code is being reused from several networks.
Products
Four things one label can do.
One code on one label. Which of these it runs is decided when the batch is printed, so a July run can be plain authenticity and the Diwali run can carry a reward.
Pilot — on request
The buyer's scan registers the purchase, so the warranty starts without a form and the term is frozen on the day it begins.
Warranty registration runs as a pilot for selected brands while we finish it.
- Registered from a genuine scan · term taken from the product · searchable by serial at the care desk
How it works
An electrician scratches the code inside the pack, scans it, and the cashback reaches his UPI — paid from your own Razorpay X or Cashfree account, not ours.
- PAN & TDS 194R · rolling 24-hour caps · one code pays once
How it works
Every scan writes a row: time, verdict, approximate location, and whether the camera or a forwarded link opened it. Signal turns those rows into counts, maps, three named alerts and a read-only link a brand can share. Scan counts, the 30-day series and a basic map come with every pack; alerts, the full map, the suspicious-scan list and trends come with the Insights plan.
How it works
How a copy fails
Two things make a copy fail.
“Uncopyable” is an adjective, not a mechanism. A photographed QR can be reprinted — any brand-protection manager knows that, and a vendor who says otherwise has just told them how much they know. What actually stops a copy is that a label can be claimed once, and that a code answers nothing until you switch it on.
One pack, two codes
A QR can be copied. The claim cannot.
One pack carries two codes. The visible shelf code, scanned before purchase, answers VALID and claims nothing. The hidden code is reachable only after purchase, answers GENUINE and claims the unit once. A photographed and reprinted shelf code answers SCANNED BEFORE.
- Valid
Shelf code, before purchase
Anyone can scan it. It claims nothing.
- Genuine
Hidden code, after opening
Scratch panel, cap seal, carton flap or pouch web. It claims the unit, once.
- Scanned before
A photographed, reprinted label
The copy carries only code 1, and that code has been seen already.
Dual Code
Two codes on one label. A visible QR anyone can scan on the shelf, and a second code under the scratch panel that only the person who opened the pack can reach.
The shelf QR answers VALID — this label was issued, and nobody has claimed it yet. It does not say genuine, and it should not: a photograph of a shelf label scans exactly the same.
The hidden code is what claims the label, and it claims once. A counterfeiter who photographed your shelf QR never saw what was under the scratch panel, so the pack they printed it onto reads NO MATCH. And when a stranger scans a shelf QR someone has already claimed, they read SCANNED BEFORE, with a report button under it.
The scratch code is never stored. It is derived from a per-batch secret held under the brand's own encryption key, so there is no column to leak.
Batch Activation
A batch is generated and its codes verify nothing. The print file is exported and they still verify nothing. Only when the batch is activated — after the run has been checked — do the codes start answering.
So a print file that leaks, a reel walked off the floor, an overrun nobody told you about: none of it verifies. It reads We can't verify this code, and the scan lands on your dashboard.
Ten of your own unactivated labels scanned in a week raises an alert on its own. One or two are QC test scans and normal. Ten different labels are a print file that left the building.
If a run has to be pulled back, blocking the batch kills every code in it at once. Those labels stop reading genuine and start reading RECALLED.
Codes stay dead until printing passes QC — a leaked file verifies nothing.
The life of one batch
Codes are born dead
A batch of codes has five states: four on the way to the shelf — generated, exported, activated, blocked — and cancelled, for a batch stopped before any export. In the first two the codes verify nothing, so a stolen print file is worthless. Only activation, after printing quality control, makes them return a genuine verdict. Blocking a batch stops them again.
generated
Codes created
Made against credits. A stolen print file verifies nothing.
Verifies nothing
exported
Sent to the press
The file leaves the building. Still nothing verifies.
Verifies nothing
Printing QC activates
activated
Live on the shelf
Printing QC passes. Only now do the codes answer.
Genuine
blocked
Withdrawn
The brand blocks the batch, and every code in it stops.
Recalled
A leaked print file, an overrun or a reel that walks out of the factory is worthless here.
Compared
A security feature is a look. A code is a question you can ask.
AVRA does not replace your label, your foil or your carton. The code is printed on what you already buy, by the same supplier, in the same pass.
A plain QR
- Unique per unit
- Usually one code for the whole SKU
- What the buyer gets back
- A web page
- A photographed code, reprinted
- Works every time
- An overrun on the print floor
- Verifies
- Copies already in the market
- No signal
- Where the fake was sold
- Unknown
- What else the pack can do
- —
A security feature you can only look at
- Unique per unit
- The same artwork on every unit
- What the buyer gets back
- A look, and a guess
- A photographed code, reprinted
- Good copies of foil and of print are sold openly
- An overrun on the print floor
- Indistinguishable from the run you paid for
- Copies already in the market
- A complaint, months later
- Where the fake was sold
- Unknown
- What else the pack can do
- —
The same pack carrying an AVRA code
- Unique per unit
- A different 10-character code on every unit
- What the buyer gets back
- One word: GENUINE, VALID, SCANNED BEFORE, NO MATCH, RECALLED — or "We can't verify this code"
- A photographed code, reprinted
- Reads VALID on the shelf, NO MATCH on the hidden code
- An overrun on the print floor
- Reads "We can't verify this code" — that batch was never activated
- Copies already in the market
- An alert on your dashboard when one code is claimed from three different networks in a week (Insights plan)
- Where the fake was sold
- The city each scan came from, on your dashboard (Insights plan)
- What else the pack can do
- The same code runs warranty registration or channel cashback
Scan counts, the 30-day series and a basic map come with every pack; alerts, the full map, the suspicious-scan list and trends come with the Insights plan.
Industries
Built for the trades where fakes hurt most.
- Auto parts & lubricants
Scanned by mechanics, spare-part dealers
- Wires & cables
Scanned by electricians, contractors
- Agrochemicals & seeds
Scanned by agro-dealers, krishi kendras
- Paints, plywood & building materials
Scanned by carpenters, painters, masons
- Pharma
Scanned by chemists, stockists
- FMCG
Scanned by kirana, modern trade
Who you buy from
Two ways to buy.
Either way AVRA prints nothing. Your printer adds the code to the artwork in the pass they were already running, and nothing changes on your packing line.
Through a partner
The label converter, packaging printer or hologram maker you already use, or one we introduce you to. They buy credits from AVRA, one credit for one label, and sell you the labels with the codes on them.
Directly from AVRA
A one-time onboarding fee and prepaid code packs from 25,000 codes, from ₹0.08 a code on the largest orders; your printer prints the file we give you.
How AVRA reaches a brand
1 credit = 1 label
AVRA sells credits to a partner — a printer, converter or packaging company. The partner prints the codes into what it already makes and sells protection to the brand under its own name. The brand puts one label on each unit. A consumer scans with a phone camera and no app; every scan reaches AVRA, and the brand sees the results in its own console.
AVRA
Issues the codes.
Records every scan.- credits
Your partner
A printer or converter.
“Authenticity partner” credit on every scan page.- labels
Brand
Buys protection
by the label.- one label per unit
Consumer
Phone camera,
no app.
every scan reaches AVRA
The brand sees, in its own console:
Scan counts · basic map
Suspicious-scan alerts (Insights)
Consumer fake reports
Through a partner, their name is the Authenticity partner credit on every scan page. The rest of the page is yours — your logo, your product photo, your message, the facts you want a buyer to be able to check.
The scan data is the brand's. A partner sees only the brands it serves, and on the rewards side only after the brand has admitted it. AVRA processes that data and does not sell it or market to your buyers.
Straight answers
The questions nobody in this category answers.
What does a GENUINE verdict actually prove?
That this code was issued by AVRA for this brand, that its batch was activated after the print run was checked, and that nobody had claimed it before you. It does not prove what is inside the pack, and it cannot tell you whether a genuine label was moved onto a different product. We say that on the page the buyer sees, not only here.
What raises a suspicious-scan alert?
Three things, each a rule with a threshold rather than a model with an opinion. One code claimed from three different networks in a week. Ten of your own labels scanned before their batch was activated — one or two are QC test scans and normal, ten different labels are a print file that left the building. And codes arriving that were never issued at all, which we route to our own admins because no brand owns them.
Who owns the scan data?
You do. AVRA processes it. Your partner sees only the brands it serves, and on the rewards side only after you admit it. The IP behind a scan is truncated after 30 days, the browser string is reduced to a family after 90, and the device token is cleared after 400. The scan row itself is kept, because it is the product — by then it holds nothing personal.
What happens when there is no signal?
Nothing verifies. The code is checked on our servers, so a scan in a basement or a godown with no bars gets no answer until the phone has a connection. We could make the label answer offline; we will not, because a verdict a phone can produce by itself is a verdict a counterfeiter can forge. What we do instead is keep the page small enough to load on a cheap Android on 3G, and make no third-party request on the scan path at all.
What happens to labels already printed if you leave?
Every code verifies for three years from the day its batch is switched on, whatever happens to your plan. After that it shows a neutral “verification period has ended” page with your care number — never “fake” or “expired”. What waits, and when
Print one batch and scan it yourself.
The fastest way to judge this is a sheet of real labels: your own pack, live codes, activated in front of you, and a phone. Tell us the category, roughly how many labels a year, and who prints for you today.
We reply within 24 hours. If you print labels or packaging rather than buy them, the partner page is the faster door.
Trust, made visible.