Solutions · Paints, plywood & adhesives

The painter, the carpenter and the mason decide the brand, get paid in tokens and coupons that arrive late, and a fake bucket costs you the site and the reputation.

A token inside the lid or under the label: scan, and the cashback lands in a bank or UPI account. The same code says whether the bucket is yours.

The trade that scans here: carpenters, painters, masons.

What a fake costs you here

29% of products across all sectors are perceived as counterfeit; incidents in this space concentrate in paints, plywood and adhesives.
Source: ASPA–CRISIL, State of Counterfeiting in India 2025
The trade programmes here are the largest in the country — several with over a million app installs, which is the size of the money already being spent.
Source: Google Play listings, observed 17 Sep 2026

Who scans, in order

The people who handle it: painter, carpenter, mason, plumber, tile applicator, contractor, dealer.

01
Dealer
checks the shelf code
02
Painter, carpenter, mason
scans the token and is paid
03
Site supervisor
checks the shelf code
04
Homeowner
checks the shelf code

FIG E.4Who scans, in order. The trade that decides the sale is the one the code has to reach.

The regulation

None. Nothing mandates a code on a paint bucket or a plywood sheet.

What we would print

A token under the lid, or a label on the sheet's edge. Dual Code wherever the pack can hide the second code — under a lid, inside a carton flap, under a scratch panel. A bare drum or a bare sheet cannot hide one; that is single mode and it should be sold as the weaker option it is.

What each substrate can carry, and where a format cannot hide a second code: the substrate table.

How it runs

AVRA Rewards, with AVRA Warranty on plywood and pipes.

AVRA Rewards: Channel Incentives.

The electrician decides which coil goes into the wall, and brands already spend crores on schemes that pay the wrong person a quarter late. AVRA Rewards pays per unit, to the person holding it. The reward sits behind a second factor the buyer had to physically reach — a scratch code under foil, or a second QR inside the pack — so it cannot be claimed off a shelf. One phone is one identity across every brand on the platform; a wallet is per brand. Campaigns carry their own rate, window and budget, and the budget is checked under a lock at the moment of claim. Payouts run on the brand’s own Razorpay X or Cashfree account, so AVRA never holds the brand’s reward money.

How AVRA Rewards works →

AVRA Warranty: Purchase Registration.

Paper warranty cards come back from almost nobody, so a brand sells lakhs of units and knows no buyer’s name. AVRA Warranty replaces the card with the scan that was already happening. The buyer scans the label, verifies a phone number over WhatsApp OTP, answers three questions — purchase date, shop name, shop pincode — and the registration is bound to that unit’s code, which is also its serial. The term comes from the product, not the print run, and the expiry date is computed once and frozen, so a brand that shortens its term next year has not shortened this buyer’s. The brand gets a searchable warranty book: type the serial off the product while the customer is on the line and the answer is one row.

How AVRA Warranty works →

The objection you have

“We already hand out physical tokens the dealer collects.”

Then you already know the two failures: the dealer decides who gets credited, and the token itself is counterfeitable. A code that is single-use, batch-activated and paid straight to the painter's own UPI removes both, and your dealer still sells the bucket.

Where to start

Regional plywood, laminates, adhesives, putty and waterproofing brands. The top names run agency programmes; the regional ones are running on paper tokens.

Get your rate Book a demo

It is normal here

Asian Paints Masterstrokes (10 lakh+), Berger SUVIDHA (10 lakh+), Birla Opus ID (10 lakh+, bank or UPI credit), Birla White Experts Club (10 lakh+), UltraTech Utec Pass (10 lakh+), Greenpanel MITR, Greenply Samet, CenturyPly's Century Promise — which generates an e-warranty and checks genuineness on the same code — Kajaria Gresbond, CERA StarPlumber, Astral, Truflo.

Source: Google Play listings, observed 17 Sep 2026

What every industry asks first

Will my printer have to change anything?: No new press and no new software on the line. The code is one more element in the artwork your printer already runs — on a label, a carton, a pouch or a sleeve. The one requirement is a matte, light area under the code, because a phone camera cannot read through a glare.
Does the buyer need an app?: No. A plain phone camera opens the verdict page; there is nothing to install and no login. A reward claim or a warranty registration happens in the same browser, with a phone number and a one-time code.
Do we have to change our packaging?: No. The code goes into what you already buy, printed by the supplier who already prints it. Where the pack can hide a second code — under a scratch panel, a cap seal, a carton flap or the inside of a pouch — it runs Dual Code; where it cannot, it runs single mode, and we say which.
How long until it is live?: Your printer's account and first credits on day one, your brand and product the same day, a test batch of 200 on day two — then your press schedule. A batch goes live the day it passes QC and is activated, so the slowest step is the press, not the software.

Print one batch and scan it yourself.

The fastest way to judge this is a sheet of real labels and a phone.

Book a demo Talk to us

Trust, made visible.

connect@avrascan.com · +91 91737 47583 · Navacara Infotech, Ahmedabad, Gujarat, India